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Nine Steps to a Noteworthy Newsroom
by Christine Cox
Journalists are crazy busy these days. With information coming from every direction, sometimes it’s tough for a journalist to decide where to go to find the best and most newsworthy stuff. You, as a business owner, need to be aware that making the journalists’ job easier is key to getting media coverage for your company.
Read more →Engage, Listen, Be Authentic, Be Transparent. But How?
by Dana Marruffo
I survived SXSWi 2011 and all I got was this lousy t-shirt. Okay, I kid. This year’s conference actually served for some great networking opportunities and some solid presentations and heated panel discussions around branding, marketing, business and social media.
Read more →Want to Make Money? Find Ways to Give Back
by LuAnn Glowacz
With my head still reeling from SXSW Interactive, it’s back to the grindstone solving clients’ public relations challenges with a renewed focus. Buzz at the conference this year centered around a trend that may surprise you: social giving. There was an exceptionally strong track for attendees interested in learning how non-profit organizations are adapting to [...]
Read more →Why I’m a SXSWi Nerd (And Why You Should Care)
by LuAnn Glowacz
March is a BIG month around these parts. It ushers in: 1) the very best weather Austin has to offer 2) Texas bluebonnets 3) SXSW. If you know SXSW at all, you most likely know it for its music and film festival portions. But something nearly surpassing these two in anticipation and excitement in recent [...]
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