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Does CSR = ROI? The numbers can add up!
by Andrea Schulle
There has been a lot of talk lately about “community relations” or “corporate social responsibility” (CSR). Dare I say it’s become a buzz word? PR Soup finds the whole subject quite yummy. We’ve written about how to effectively integrate CSR into your current PR strategy and most recently about companies launching pseudo-CSR plans. Undoubtedly, consumers [...]
Read more →Four Elements of Exceptional “About” Pages
by LuAnn Glowacz
“Who are you, really?” Certain customers want an answer to that question before they sign on the dotted line (particularly if they are committing to a service or high-end product). The media certainly want an answer to that question before including you in a story. And certainly investors and potential partners will want an answer [...]
Read more →Is Your Company Trapped By Corporate Social Responsibility?
by Christine Cox
There’s been a lot of talk lately about corporate social responsibility and how it relates to your business’ public relations strategy. In fact, CSR (yes, it even has its own acronym) has been addressed more than once in this blog. In a Harvard Business Review article, February 2007, entitled “Redefining Corporate Social Responsibility”, Mark Kramer [...]
Read more →HELP! I have brain freeze.
by Andrea Schulle
We all know the feeling. The pounding that starts slow and then wham has you wincing in momentary pain. I’ve read that pressing your tongue or thumb to the roof of your mouth helps quell the throbbing. For me, squeezing my eyes shut and saying a few choice words seems to do the trick. This [...]
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PR Soup will be dishing about 'Social Flubs: Can Bad Publicity Be Good?' at SXSWi! Join us at the Omni Hotel on March 12th from 5:00-6:00 pm. This topic is guaranteed to be tasty!
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