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Tips for using online video for your business
by admin
We are excited to have our first ever Vlog on PR Soup as part of our “Guest Blogger Series”! Erica Harpold, executive producer of Whitney Casey Productions shares her tips for using online video for your business. Erica Harpold is the executive producer of Whitney Casey Productions. WCP is an online video branding company that [...]
Read more →Lights.Camera.Action! – The importance of adding video to your marketing strategy
by Andrea Schulle
I was reminded this weekend of the power of film. Film has the ability to personalize a business, help build or strengthen your brand, share a story, create awareness for a need, illicit emotion, bring about change, and create action. As a small business owner, isn’t this something you are trying to do every day? Think about how effective a short video could be on highlighting a special business focus, or punching up blog entry, or highlighting the emotion and activity of an event.
Read more →Does Your Website Have the Five Abilities?
by admin
Since my company is currently undertaking a website redesign project, I’ve been thinking a lot about websites lately – in particular, what makes them successful as a marketing tool. In a quest to learn what other companies have done, I’ve visited dozens upon dozens of business sites for clues to their potential success. What I think I’ve discovered is…
Read more →The Million Dollar Question: Is Google+ Worth It?
by Christine Cox
In a recent Harvard Business Review piece, the author, a well-known social media strategist who oversees, among others, the famous twitter brand of Shaquille O’Neal (@Shaq), begs one simple question that’s, well, not-so-simple. Paraphrasing: “How do I monetize social media? And if I can’t, why bother?” This question couldn’t come at a better time. With the recent launch of Google+, being lauded as the latest and greatest in an already saturated field, I find myself, a social media fan, beginning to wonder what the hell I’m doing and why.
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PR Soup will be dishing about 'Social Flubs: Can Bad Publicity Be Good?' at SXSWi! Join us at the Omni Hotel on March 12th from 5:00-6:00 pm. This topic is guaranteed to be tasty!
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