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Elevator Pitches – do they work?
by Christine Cox
Over the past year, I’ve had the opportunity to see several savvy, well-connected speakers talk about a the all-too-often referred to ‘elevator pitch’. Each person left me with a different set of ideas and expectations about the succinctly-orchestrated introduction that we use at least a few times every week.
Read more →Pitch YOUR Story to the Media
by Guest Blogger
While I was reading this weekend about what other journalists were saying about how to get your story in the paper, I found myself scoffing at a blog post that read, “There is a proven method to get your story in the paper.” Then I read on and actually agreed with the author (somewhat)— “The proven method is effective communication.” While an editor always has the upper hand in saying whether or not a story will run and where, the chances of that story running are better if a reporter has great information on an interesting story. This is where you come in to help.
Read more →How Infographics Can Improve Your Storytelling
by LuAnn Glowacz
As a PR pro, I make my living telling stories. But I’m also a visual learner: visuals are important to me when I’m making informed decisions. It turns out, I’m not the only who learns this way: About 65 percent of the US population is made up of visual learners. That’s a big percentage of [...]
Read more →Fall story ideas to generate publicity and PR for your business!
by Andrea Schulle
Aaaahhhh – Fall is in the air! Even here in Austin, we are starting to see some cooler temps (and we couldn’t be happier about that). It’s time to dust off the PR cobwebs and think about how you can craft some story ideas (pitches) for your business around the Fall season.
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PR Soup will be dishing about 'Social Flubs: Can Bad Publicity Be Good?' at SXSWi! Join us at the Omni Hotel on March 12th from 5:00-6:00 pm. This topic is guaranteed to be tasty!
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