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Congratulations for diving into the world of Social Media! A powerful tool to add to your marketing mix, social media can be a bit overwhelming. But, it doesn’t have to be! Here are a few ways to help you succeed in getting out your message effectively while still having fun.
Read more →When you’re putting together an integrated communications plan, one of the very first things you need to do is to define your ideal customers. This is important in every aspect of communications and is absolutely critical for good public relations. But even if you seem to have a clear vision of your customers’ demographics, you may be missing the point. Why?
Read more →We’ve all been there. Finally settling down in front of the computer, we pull up the blank page, stare at it for a bit, daydream nervously about all the great things we want to relay in writing, then feel a rush of angst. We get up, get another cup of coffee, and come back hoping [...]
Read more →By Sherry Lowry, serial entrepreneur
It is my privilege to participate in the launch of The PR Channel. It’s a strong prediction, but I believe this blog will change the general public’s perception and direct experience with the field of Public Relations.
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