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Does your business have a community service project or plan? If your answer is no, why not? Community relations is one of the most overlooked PR strategies, yet something that can easily be implemented for very little money – if any at all – and with a small time commitment. Plus, chances are the majority [...]
Read more →It’s true. There are lots of people out there that still don’t get Twitter. I know a few of them, and my hunch is you do, too. And you may be inclined to fall into the trap I often do; the “let me explain this to you one more time” trap where before long you [...]
Read more →Hey new entrepreneur! How are you feeling today? Nervous?! I hear you. It’s not always sunshine and rainbows in your world. Especially if the problem you’re facing is hiring employees number two and three (with you being employee number one). Who to hire is a tough question we all face in our lives. The question I hear most is do I hire a worker bee or an entrepreneur like me?
Read more →Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.
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