PR Soup

With a little less than 30 days until Black Friday, you may still be thinking about your PR and Marketing strategy for the approaching holidays. The truth of the matter is that you’re already behind the 8-ball.

A recent research report by Yesmail Interactive shows that many brands haven’t properly aligned their marketing activities (PR and social media included) to meet consumer shopping habits. The result: missed opportunities to gain and convert consumer attention into sales.

Don’t panic. There’s still time to get some cleaver ideas together.

Hey Friends and Fellow Followers: We’ve got an idea for you to help you gain an edge in your business! It’s a conference. (Wah wah, I hear the groans, cut it out. I promise . . . ) This conference is NOT your granddad’s confab!

You tried the DIY thing and it didn’t work out so well. Now it’s time to hire a PR pro. Here are a few things you should know before signing on the dotted line.

Refill the cup of coffee, take a deep breath, and know you’re not alone.

You’ve seen it on TV. You’re watching the Grammies, Oscars, or another awards show and the winner is announced. Giddy with surprise, she approaches the stage to accept her award, then proceeds to thank a seemingly endless list of people who believed in her and helped her get where she is.