PR Soup

Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Is your organization using a “spreading the word” strategy?

At a recent PR over Coffee event where the guest speaker was Erica Schuckies from Business Wire, I got some new ideas (and refreshed my current knowledge) about how to best use wire services. To be honest, I was there for the SEO (search engine optimization) tips. And boy did Erica deliver! Here are seven key tips you can start using today.

What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify a business’ services and product offerings.

Instead of “telling” you how to make one, PR Newsire decided to create their own to illustrate how it works. Their creative team huddled with their producers to find a way to make a complex business like PR more understandable. We believe this is also a simple way of explaining what to expect when you hire a PR or communications team to craft and amplify your message.

Find HAPPO Happiness Beginning Monday, Feb. 18

Monday Evening Twitter Chat (#HAPPO) Kicks Off 2013 Nationwide Grassroots Effort to Match PR Pros with Local Jobs.

This spring, boosting a PR career (or finding great job candidates) in Austin, Texas, has gotten easier. I’ve been knighted by Minnesota digital PR superstar Arik Hanson as an Austin Champ for the re-launch of the Help a PR Pro Out (HAPPO) movement, a nationwide grassroots effort to match PR pros with local jobs.