PR Soup

Happy anniversary! It’s been one year since the birth of PR Soup. And we’re so amazed and humbled by the support we’ve gotten from you: the tech entrepreneur, the small business owner, the nonprofit marketer, the fellow PR professional…oh, and a big shout out to mom, too. More has changed for us in the past [...]

As a PR pro, I make my living telling stories. But I’m also a visual learner: visuals are important to me when I’m making informed decisions. It turns out, I’m not the only who learns this way: About 65 percent of the US population is made up of visual learners. That’s a big percentage of [...]

“Mommy, I don’t like you. You’re not my friend.” I get this from my fickle 5 year old on a regular basis. My snarky reply is usually, “Good. I’m your parent, not your friend. You’re not supposed to like me.” CEOs and business owners struggle with a similar issue on a regular basis: with employees, [...]

“Who are you, really?” Certain customers want an answer to that question before they sign on the dotted line (particularly if they are committing to a service or high-end product). The media certainly want an answer to that question before including you in a story. And certainly investors and potential partners will want an answer [...]