PR Soup

There are the obvious benefits to digital publications; from lower production costs to ease of distribution, one often forgotten benefit is the wealth of information and revenue each archived issue of a digital publication contains. In fact, back issues have never looked so good! Digital publications are capitalizing on back issues like never before and [...]

While I was reading this weekend about what other journalists were saying about how to get your story in the paper, I found myself scoffing at a blog post that read, “There is a proven method to get your story in the paper.” Then I read on and actually agreed with the author (somewhat)— “The proven method is effective communication.” While an editor always has the upper hand in saying whether or not a story will run and where, the chances of that story running are better if a reporter has great information on an interesting story. This is where you come in to help.

In their latest vlog post, Whitney Casey Productions’ Erica Harpold weighs in on the Forbes Insights article, “Video In The C-Suite”.

In today’s online driven world, everyone in the marketing profession should understand search engine optimization (SEO) basics. Public Relations is no different. I would argue that only website strategists have more at stake before the mighty sword of Google.