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It’s Elementary, Dear Watson: Why Being Your Own Spy is So Important

It’s Elementary, Dear Watson: Why Being Your Own Spy is So Important

Posted 15 February 2011 | By | Categories: Customer Engagement, Marketing, Messaging, PR, Social Media | 5 Comments

What business owners tend to forget is how fast word can spread in this rapid-exchange media environment. There is no time clock, there are no geographic borders; instant gratification is expected. These reasons alone should make you want to read on.

I Have a Facebook Fan Page…Now What?

I Have a Facebook Fan Page…Now What?

Posted 20 January 2011 | By | Categories: Branding, Customer Engagement, Marketing, PR, Social Media, Targeting | 3 Comments

Congratulations for diving into the world of Social Media! A powerful tool to add to your marketing mix, social media can be a bit overwhelming. But, it doesn’t have to be! Here are a few ways to help you succeed in getting out your message effectively while still having fun.