PR Soup

Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and even fewer who make it easy (and far more likely) for them to do so. Is your organization using a “spreading the word” strategy?

At a recent PR over Coffee event where the guest speaker was Erica Schuckies from Business Wire, I got some new ideas (and refreshed my current knowledge) about how to best use wire services. To be honest, I was there for the SEO (search engine optimization) tips. And boy did Erica deliver! Here are seven key tips you can start using today.

I spent last weekend at the International Quilt Festival in Houston – a total feast for my senses! Approximately 50,000 people cross through the doors of the George R. Brown Convention center (it’s not your Grandma’s quilt show), so there’s no doubt that it’s a major challenge for exhibitors at any tradeshow to rise above noise (literally and figuratively) and gain the attention of attendees. Every booth has something unique to offer, of course, but imagine trying convey this when you also have a language barrier to overcome!

Here are some of the fun ways I noticed exhibitors were trying to get their product noticed.

With a little less than 30 days until Black Friday, you may still be thinking about your PR and Marketing strategy for the approaching holidays. The truth of the matter is that you’re already behind the 8-ball.

A recent research report by Yesmail Interactive shows that many brands haven’t properly aligned their marketing activities (PR and social media included) to meet consumer shopping habits. The result: missed opportunities to gain and convert consumer attention into sales.

Don’t panic. There’s still time to get some cleaver ideas together.