Andrea always dreamed of living the Mad Men lifestyle on Madison Avenue, but realized early on that lifestyle wasn’t for her. So she cut her communications teeth by going client side and working as part of corporate communication teams. This experience was invaluable in teaching her all facets of corporate communications, and showed her the power of a well-executed, brand-centric integrated communications campaign.
Andrea has been fortunate to work in a variety of industries that range from higher education to automotive (yes, she learned how to remove a car windshield at Ford in Detroit!) to process and level instrumentation to a retail point-of-sale software company. She’s planned and executed million dollar communication budgets, survived the cold January in NYC running a tradeshow at Javits Center, successfully executed integrated marketing campaigns that saw 30% response rate, gotten clients’ stories placed in national magazines and radio shows, and strategically took a company through a name change and repositioning that ultimately lead to an acquisition by Oracle.
Passionate about giving back to the Austin community, Andrea serves on the Board of Directors for Lights.Camera.Help. She also supports local non-profit Wonders & Worries and spent three years co-chairing the Wonder Ball Daddy/Daughter Dance for the organization. During that time, she helped grow the event to over 500 attendees. Andrea also recently spent two years on the Board for Freelance Austin. Her work as VP of Membership for Austin Chapter of the Association of Women in Communications (AWC) earned a national award and she is the 2007 winner of the Anne Durrum Robinson Creative Initiative Award.
A graduate of The University of Texas at Austin with a degree in Advertising, Andrea considers herself lucky that she and her family still live in Austin. Hook ‘Em!