PR Soup serves up PR and marketing industry secrets from entrepreneurs for entrepreneurs. More →
One of the top buzzwords heard at SXSWi was “transmedia”. Interestingly this term is neither new or revolutionary. Transmedia (or transmedia storytelling), instead, is a little spit and polish on some communication strategies that are tried and true.
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Manners, people. Seriously. This may not be your average PR advice post, but it’s unmistakably good business and public relations advice. Deep breath; I’m ready to rant. As a business owner, you come into contact with people every day whom you think could become future customers/clients. You also meet people who may never have a [...]
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Happy anniversary! It’s been one year since the birth of PR Soup. And we’re so amazed and humbled by the support we’ve gotten from you: the tech entrepreneur, the small business owner, the nonprofit marketer, the fellow PR professional…oh, and a big shout out to mom, too. More has changed for us in the past [...]
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I have to admit that I’ve caught the Pinterest fever! It’s a dream for this wannabe Martha Stewart – all my favorite things in one place, neatly organized, and easily shared. Nirvana!
So, what is this new nirvana I’m drooling over?
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Whether it’s your first time heading to South by Southwest (“South By” as it’s often referred to) or your 5th, it’s key to have a game plan in place before tackling the monstrous conference.
First, prepare yourself to run into a wide variety of South By attendees… With music, film and interactive tech enthusiasts swarming the streets, there’s no telling who you’ll spot in early March in downtown Austin. Last year over 19,000 people attended the Interactive portion alone according to CNN, an increase of 40% from 2010. Who knows what the numbers will be like this year!
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